Operational strategies influencing small and medium enterprises (SMEs) into creative economy businesses

This research aimed to test the relationship and impact of operational strategies that influence development small medium enterprises (SMEs) into creative economy businesses by using questionnaires as a tool for collecting data from 196 Thai SMEs entrepreneurs. The statistics used analysis were multiple correlation analysis. Furthermore, regression results found (1) knowledge, education, creativity, modern technology innovation have positive on enterprises. be whole. When considering each aspect, it was creativity are parts use intellectual property linked cultural background had significant developing at 0.05 level.